• Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
• In small firms the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities.
• In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotions, sales, and public relations policies.
• Advertising managers. Advertising managers direct a firm’s or group’s advertising and promotional campaign.
  • They can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.
  • They work with sales staff and others to generate ideas for the campaign, oversee a creative staff that develops the advertising, and work with the finance department to prepare a budget and cost estimates for the campaign.
  • Often, these managers serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
  • In larger firms with an extensive advertising department, different advertising managers may oversee in-house accounts and creative and media services departments.
• The account executive manages account services departments in companies and assesses the need for advertising.
  • In advertising agencies, account executives maintain the accounts of clients whereas the creative services department develops the subject matter and presentation of advertising.
• The creative director oversees the copy chief, art director, and associated staff.
• The media director oversees planning groups that select the communication medium—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—that will disseminate the advertising.
• Marketing managers. Marketing managers work with advertising and promotion managers to promote the firm's or organization's products and services.
  • With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products.
  • Marketing managers also develop pricing strategies to help firms maximize profits and market share while ensuring that the firms' customers are satisfied.
  • In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and they oversee product development.
• Promotions managers. Promotions managers direct promotions programs that combine advertising with purchasing incentives to increase sales.
  • Often, the programs are executed through the use of direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
• Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favourable public image for the employer or client.
  • For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client.
  • They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm's image on the basis of those trends.
  • Public relations managers often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare.
  • In large organizations, public relations managers may supervise a staff of public relations specialists.
  • They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray.
  • In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports.
  • They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to requests for information.
  • Some of these managers handle special events as well, such as the sponsorship of races, parties introducing new products, or other activities that the firm supports in order to gain public attention through the press without advertising directly.
• Sales managers. Sales managers direct the distribution of the product or service to the customer.
  • They assign sales territories, set sales goals, and establish training programs for the organization’s sales representatives.
  • Sales managers advise the sales representatives on ways to improve their sales performance.
  • In large multiproduct firms, they oversee regional and local sales managers and their staffs.
  • Sales managers maintain contact with dealers and distributors, and analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers' preferences.
  • Such information is vital in the development of products and the maximization of profits.

• Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd.
• In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.
• Sales and marketing managers and their departments constitute some of the most important personnel in an organization and are less subject to downsizing or outsourcing than are other types of managers, except in the case of companies that are consolidating.
• Employment of these managers, therefore, will vary primarily on the basis of the growth or contraction in the industries that employ them.
• For example, if, as is expected, the number of automobile dealers declines over the next decade, these major employers of sales managers will need fewer of them.
• Because advertising is the primary source of revenue for most media, advertising departments are less affected in a downturn.
• An expected increase in the number of television and radio stations and a sharp increase in the amount of advertising in digital media, such as the Internet and wireless devices will generate a need for advertising managers to oversee new and innovative advertising programs.
• A number of these advertising managers will be self-employed.
• As for public relations managers, organizations increasingly emphasize community outreach and customer relations as a way to enhance their reputation and visibility.
• Especially among the growing number of non-profit organizations, such as education services, business and professional associations, and hospitals, where many of these workers are employed, public relations managers will be charged with promoting the mission of the organization and encouraging membership or use of the organization’s services.
• Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and are often sought by other managers or highly experienced professionals, resulting in keen competition.
• College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities.
• In particular, employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, and sales campaigns involving new media, particularly the Internet.

Advertising, marketing, promotions, public relations, and sales managers direct the sale of products and services offered by their firms and communicate information about their firm’s activities. Other workers involved with advertising, marketing, promotions, public relations, and sales include the following:

• Actors, producers and directors; Advertising sales agents; Artists and related workers; Authors, writers, and editors; Demonstrators and product promoters; Market and survey researchers; Models; Public relation specialists; Sales representatives, wholesales and manufacturing.

• Bachelor’s of Business Administration with emphasis on Marketing